IMAGINA UNA IDEA Y HAGAMOSLA REALIDAD
Proceso
El trabajo que hacemos es especial y personalizado ya que cada cada proyecto es diferente y perfeccionado con los años, nuestros cimientos de creación están basados en la habilidad de innovación en un proceso integrado de Investigación, Diseño y Elaboración.
Capacidades
Debido al enfoque integrado que utilizamos en todos nuestros proyectos, contamos con una amplia gama de capacidades que se extienden desde el diseño de investigación y estrategia de marca, diseño de producto y la tecnología.
Conocimientos
Nuestros clientes son diversos, así que tenemos distintos puntos de vista sobre las tendencias del mercado en industrias que van desde proyectos enfocados en el área de energía, salud, medios de comunicación, transporte, puntos de venta por menor, innovación social y software & informática.
Product Design
Our legacy in craftsmanship brings form to our clients’ ideas.
More than forty years ago, Hartmut Esslinger established frog as a premier design firm by creating iconic designs that helped increase the profiles of brands like Sony, Apple, and Lufthansa. Now, products designed by frog are part of the visual lexicon of modern culture. Great product design is not an option; it’s critical for success.
For frog, success is having a meaningful and lasting relationship with consumers, and well-designed products are vital to the experience one has with a brand. That’s why we believe understanding consumers is the key to great product design. Consumers are increasingly more demanding about the quality of products in their lives because they have more choices than ever before. They’re also keenly aware of the impact of consumption on our world. We realize that the physical is finite, and we design accordingly.
In each project we strive to comprehend the totality of the problem. We embrace cultural and business diversity. Our designers have mastered the tools and processes, but we don’t believe in standardized scripts. We’re constantly challenging conventional wisdom and exploring new directions.
Lastly, as technology continues to rapidly evolve, the ability to mediate between people and technology—between art and science—will define the next generation of design at frog.
When you design products, you design conversations.
